EZ Cab Builder: The Design Portal of the Future

When FreeForm and Travertine Elevator Interiors launched the EZ Cab Builder, they knew it would be a design revolution for the elevator industry. As a leader in custom elevator interiors, Travertine built their legacy on a foundation of beautiful design and brilliant engineering. With the launch of EZ Cab, they have incorporated the lux appearance of their custom interiors with engineering know-how gained through years of industry experience to craft a line of semi-custom, clip together interiors.

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Site360: Data Solutions High Above the Ground

B+T Group and the FreeForm Agency have partnered to create Site360, a game-changing site management portal that captures and stores precise, fully-interactive 3D images, measurements, and data from cell towers without requiring technicians to make a climb each time a measurement is necessary.

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The Reality of a Reality TV Star Mobile App

We’re not a fan of boxes at FreeForm. We don’t like working inside of them and we certainly don’t like thinking inside of them.

This is why we don’t stick to the traditional marketing methods and we always look for new and innovative ways to create fantastic, relevant content tailored to specific audiences.

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This is How You Make the Inc. 500 in Boomtown

This is Boomtown.

An urban-suburban mashup where a blend of 20th century tradition and 21st century millennial-induced weirdness creates the glorious Oklahoma oddity known as Tulsa.

Ten years ago, standing at the intersection of 5th and Boston at six o’clock in the evening would put you in the middle of an Art Deco ghost town. A walk through the Brady District (now known as the Brady Arts District) would be sketchy at best. Ask just about anyone in the country at the time and they would have had a hard time pointing out Tulsa on a U.S. map.

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Design Thinking

Recently, Freeform founder and Stanford School of Business alumni Bryan Wilks ([email protected]) was at Stanford Design School working on a project for Blue Wolf, an IBM company. The project’s goal was to figure out how to recruit and retain millennials. And so to get more information, he did what most people would have done: he talked to millennials. He walked around the Stanford campus and asked the college students what their motivations and needs were, what they would want and not want in their workplace. He listened. He empathized with them.

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The Ultimate Customer Survey

Internal surveys will generally receive a 30-40% response rate on average, compared to an average 10-15% response rate for external surveys. The Freeform team has created a survey model with an average 30% response rate double the average. We want to share those techniques with you.

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The Marketing Manifesto

Marketing campaign planning and execution is being redefined by the quickening pace of business and the need for executives to respond to larger forces shaping business. Waterfall programs that take months to build and budget for can be rendered irrelevant before they even launch, doomed by a sudden shift in market conditions or a new competitor with an innovative business model.

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The Future of Work

What does the future of work really look like? Despite business school professors preaching about the need for empowered workers and flexible teams, few companies have even begun to replace their industrial age command-and-control models. At Freeform our unique culture thrives with few rules or other traditional corporate staples like offices. We believer our location matters less than our output. All of our employees and contractors work from anywhere in the world they wish. The typical Freeform office worker spends much of their time interacting with coworkers via email, the web and the phone. 

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The Digital Marketing Strategy

A flash of a commercial on a TV. A huge side panel ad running down the side of a site you’re visiting. More than $500 billion a year is spent on advertising worldwide. Even the average child in America watches over 40,000 television commercials in a year or over 100 a day. Digital marketing is literally everywhere we go and companies struggle and strive to keep up with the fast-paced, game-changing environment. Every square inch of blank screen space is an opportunity for companies. FreeForm grabs that opportunity by the reigns and wrangles it in for their customers.

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Duck Commander Drives Adoption

Family oriented TV sensations’ the Robertson Family have brought many laughs and tender moments to the small screen, but they haven’t stopped there. Up next in their to-do list: a campaign that hits home in the hearts of their fans – Drive Adoption.

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The TAB Facelift

The Tulsa Adjustment Bureau - the longest standing collection agency in Tulsa, Oklahoma. A leader in their business since 1963, it stands for integrity and assisting clients with their medical claims. But while long standing companies like this are tried and true, as time passes, so does their ability to keep up with the tech waves of today.

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marketing lesson: it’s time to wake up

These days, if you’re looking to succeed in marketing and thrive in business, there’s one imperative realization you must come to terms with: the buyers are taking control and they’re tired of hearing your crap.

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Solution:Big Data Dashboard

At FreeForm we always start with the overall goals of our clients, these are often measured by metrics that lags behind our daily work. For example, we want to maximise the total volume of orders that goes through ecommerce portals, but this is not a very action oriented goal as these are difficult to influence in the short term. Instead, we try to break down the lag measures into ‘lead’ metrics. 

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Gaining Yards and Gaining Profit: Setting Records with OSU Football

Everyone knows that football is 80 percent mental and 40 percent physical, right? Well, at least it is according to College Football Hall of Famer Steve Emtman (as quoted in the 1994 film “Little Giants”). At least turning a profit makes a little more sense in the business world of football. The big scoop: ticket sales mean fans and fans mean money. At Oklahoma State University, the goal wasn’t just a 10-0 season—it was kickin’ up dirt and making that pass…in ticket sales, of course.

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